One 2 One has appointed packaging specialist Jones Knowles Ritchie following a four-way credentials pitch.
The consultancy’s appointment, by One 2 One head of customer acquisition Dee Dutta, is likely to see JKR working alongside FutureBrand Worldwide.
FutureBrand is set to be appointed as lead branding consultancy for One 2 One, following the departure of former brand consultancy The Identica Partnership to Vodafone (DW 5 May).
JKR will once again oversee packaging development for One 2 One, having worked on launch material for the mobile phone group in 1992.
“Our twin challenge is to provide a consistent brandface to the consumer and minimise confusion and misunderstanding, ” says JKR founder Andy Knowles.