Hat-Trick conceives Salvation Army design

Hat-Trick has conceived the design of the Salvation Army International Headquarters building in London, which was opened this week by HRH Princess Anne. Transparency and clarity were major criteria for the design and the consultancy was briefed to create an open, contemporary building that could be seen as the antithesis of the Salvation Army’s traditional image. Hat-Trick has developed signage, as well as exhibition and café graphics for the building, which is located near the Tate Modern in Bankside.