Harveys Bristol Cream

Harveys Bristol Cream is repositioning itself as a ‘serious wine’, following a brand review by Design Bridge. In an attempt to shake the brand free of its image as ‘an outdated tipple drunk by vicars and aunties’, Design Bridge group creative director Graham Shearsby led a radical redesign of the drink’s logo, labelling and packaging. He hopes the new identity will move it ‘from the schooner to the wine glass, from the cupboard to the fridge’.