Harveys Bristol Cream is repositioning itself as a ‘serious wine’, following a brand review by Design Bridge. In an attempt to shake the brand free of its image as ‘an outdated tipple drunk by vicars and aunties’, Design Bridge group creative director Graham Shearsby led a radical redesign of the drink’s logo, labelling and packaging. He hopes the new identity will move it ‘from the schooner to the wine glass, from the cupboard to the fridge’.
Ragged Edge, DixonBaxi and Altogether discuss the highs and lows of designing in lockdown, what has worked — and what hasn’t.
As part of our series looking at in-house design teams, we speak to Penguin Creative creative director Tim Lane about keeping the publisher looking and feeling relevant.
We ask three food illustrators working in editorial, branding and television about their inspirations, styles and the recipe for good work.
A total of 30 book cover designs for The Night Manager, A Short History of Nearly Everything and Goodnight Mister Tom have been unveiled.