In last week’s issue (DW 4 September) we incorrectly stated that Seachange had worked with NutrInnovator in the past. It was in fact appointed on the basis of previous work with Fiona Vigar at GlaxoSmithKline. NutrInnovator is a new company formed in February.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design