Diageo launch revamped Smirnoff packaging

Global drinks giant Diageo launches revamped Smirnoff packaging,emphasising the brand’s Russian heritage, in the US next week.

Global drinks giant Diageo launches revamped Smirnoff packaging,emphasising the brand’s Russian heritage, in the US next week. Designed by Landor Associates’ New York and London offices (DW 12 June), the work will roll out in Britain from March 2004.

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