Start-up property development consultancy Homerun launches this week, under an identity created by Pyott.
In a similar vein to Candy & Candy, Homerun is aimed at both property developers and ‘cash-rich, time-poor’ city professionals, promising bespoke and ready-made interior design and furniture packages for luxury homes.
Pyott managing director James Pyott explains that the Surrey consultancy won the £50 000 project without a pitch, and through connections with its established client, property developer Herron International. Homerun briefed Pyott to create an identity and brand, as well as to look at applications across a suite of promotional materials and touchpoints, including brochures, leaflets, a national advertising campaign and website, www. homerunservices.co.uk.
The design consultancy has used the letter ‘H’ within the logo, with a colour palette of slate grey and yellow, to denote a sense of the home environment and interior. It also aims to convey a sense of confidence and style to the high-end professional consumer, explains Pyott.
‘We explored lots of symbols, and by combining the letter with the product symbol we came up with the H-house. It was one of those “eureka” moments, that you always look for, but rarely ever happens,’ he says.