Samsung’s new global design chief hails from Sir Jony Ive’s former studio

Samsung has hired Don tae Lee as its new global design team leader – Don was formerly co-president of Tangerine, the studio where Apple design chief Sir Jony Ive kick-started his career.

Samsung's recently released Samsung Gear S watch
Samsung’s recently released Samsung Gear S watch

Ive joined Tangerine’s London studio in 1990, before leaving and subsequently joined Apple’s design team in California.

Don joined Tangerine in 1998 and among his key projects at Tangerine are the overhaul of British Airways’ business class seating.

Don worked on the original pitch to develop a “yin-inspired” lie-flat bed for the airline.

Between 2006 and 2012, Don worked part-time as design master to Samsung Construction & Trading, where he worked on projects including the redesign of Samsung’s Ramian apartment interiors in Seoul.

Don also headed up Tangerine’s Seoul office and is being replaced by Youngeun Choo, who becomes the new head of Tangerine Seoul.

Martin Darbyshire, chief executive and founder of Tangerine, says: “It is a credit to Young’s dedication and professionalism, managing Tangerine’s Korean clients, that she has now been appointed to head up our Seoul office.

“Naturally, we wish Don the best of luck in his new role.”

You can see a selection of Tangerine’s key projects from the past 25 years here

Latest articles

SXSW 2018 – the year that tech became responsible

Else creative director and partner Dave Dunlop traveled to Austin Texas to find out how designers are increasingly embracing socially responsible tech solutions, which have “inclusion and empowerment” at their