The week in design

Our most-read stories of the week


1. Aesop Agency has designed a personal identity for British tennis player Andy Murray, which will initially appear on his court bag and training T-shirts before rolling out across a range of branded apparel and accessories. 


2. A new ticket hall and entrance has opened at Tottenham Court Road Tube station, with interiors that aim to “enhance” the 1980s tile designs created by Eduardo Paolozzi.


Source: William Warby

3. The design sector contributed £3.1 billion to the UK economy last year – a massive rise of nearly 25 per cent from the previous year, according to new Government figures.

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Our favourite Tweets of the week

Image of the week

Royal Mail’s new Alice in Wonderland stamps – designed by Godfrey Design – are accompanied by some rather lovely animated Vines.

Quote of the week

“Branding sits at the juxtaposition of commerce, culture, technology and society – all these rich meaningful things. It is as fluid as a mark that people can remember and it is big enough that it can absolutely change what a city or a country is about.” Wolff Olins global CEO Ije Nwokorie gives his thoughts on what branding is and how it has changed over the years.

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Can you identify the city from its Subway sign? There’s a nice quiz on the Guardian.

Design stories in the national press


The Guardian initally didn’t seem to be big fans of Andy Murray’s logo – describing the rationale behind it as “a load of nonsense” and asking readers if they could do better. The newspaper later wrote a more complimentary piece though, saying that the identity had received the “thumbs-up” from fans and marketing experts.

The BBC takes a look at what workers hate about TV representations of their professions. Creatives apparently dislike the Mad Men “genius pitch”.

The golden ratio has spawned a beautiful new curve – the Harriss spiral. The Guardian takes a look.

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