Ideal World for Glasgow student

A fourth-year student on Glasgow School of Art’s visual communications course, Andrea McCrindle, has won a competition to design a family of identities for London- and Glasgow-based TV company, Ideal World. Judges, including actor Robbie Coltrane, architect Sir Richard Rogers, Channel 4’s Stuart Cosgrove, TV presenter Muriel Gray and incoming Design Museum director Alice Rawsthorn, commended the identity for its use of the word ‘idea’ within the name ‘Ideal World’. McCrindle wins a work placement at the TV company and an Apple G4 Cube. The identity launches in a month.

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