A fourth-year student on Glasgow School of Art’s visual communications course, Andrea McCrindle, has won a competition to design a family of identities for London- and Glasgow-based TV company, Ideal World. Judges, including actor Robbie Coltrane, architect Sir Richard Rogers, Channel 4’s Stuart Cosgrove, TV presenter Muriel Gray and incoming Design Museum director Alice Rawsthorn, commended the identity for its use of the word ‘idea’ within the name ‘Ideal World’. McCrindle wins a work placement at the TV company and an Apple G4 Cube. The identity launches in a month.
As the car brand redesigns its logo for the first time since 2001, we look back at how Mini’s identity has changed over the last five decades.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.
Games and augmented reality features for children sit alongside artificial intelligence features for parents, who can ask questions to find out about their child’s progress.