Identity pitch for health authority

The Health Education Authority will announce which design group is to update its identity within two months.

The news follows a Government decision to change the title of the organisation to the Health Development Agency. The change takes effect from 1 January 2000.

The entry deadline for the credentials pitch is next Monday, with an appointment scheduled for 25 October. An advert was placed in the Official Journal of the European Union, in line with EU regulations, but an HEA spokesman says that the organisation is “looking at UK design groups”.

The spokesman adds that the name change is in line with the organisation’s shift in focus. “Basically we are going to change the way we’re going to work. It will be more of an overseeing role instead of a doing role,” he explains.

“We will be tackling the inequalities of health and closing the gap between the less well off and the well off. We will also work more closely on a local level, identifying the best practices and auditing work that is carried out,” says the spokesman.