FT article displays very little inspirational content

Across the world, museums and galleries have resurfaced in a spectacular way and a key aspect of that change is understanding the importance of the visitor experience (see Vox Pop, right). Over the past ten years, in particular, landmark architecture has been used to dramatically lift this experience.

The recent Financial Times report misses the point by downplaying the importance of content. Museums’ unapologetic goal is not pure ‘entertainment’, but ‘inspiration’, presenting content in new, different and relevant ways. Collections, museum design and staff are the key catalysts for this.

In the UK, free access has played an enormous part in contributing to this change, but alas you still pay $15 to get into the Guggenheim New York, which doesn’t sound like low rent to me.

Professor Jack Lohman

Director

Museum of London

London EC2