Blue Goose has created an identity and literature for Bikesafe, a national campaign to help raise awareness of the need for safer motor cycling. Motorcyclists met in central London on Sunday in support of the initiative.
It is the first time the campaign has been held in the capital and bikers of all types were assessed on skills and safety awareness by City of London Police.
Blue Goose partner John Vollands says the campaign, initiated last year by Thames Valley Police, is now better run. ‘City of London Police took it over this year and pumped some money into it. They saw it as a self-funding exercise but we worked at getting sponsorship in and also approached some celebrities,’ he says.