Norway’s first commercial television network has a new identity by Novocom in Los Angeles. The new graphics for entertainment channel TVNorge will be adapted for regional stations throughout the country. ‘We are hoping to emphasise our strong entertainment programme strategy and create a smooth and quick float between programming,’ says Nina Lorgen, the channel’s head of programming. The graphics made their on-air debut last week.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.