Serpentine Galleries unveil new interactive experience app

Consultancy AllofUs has created a colourful app for visitors to London’s Serpentine Galleries, enabling them to learn more as they tour exhibitions.

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London’s Serpentine Galleries in Hyde Park will be offering their visitors a new interactive experience this summer, through the launch of an app created by consultancy AllofUs.

The colourful, visually appealing platform is accessed through the Serpentine’s wifi, and features video, interviews and editorial content tailored to the galleries’ current exhibitions. The idea is to give visitors guidance and insight into the galleries’ shows, as they’re walking around the space itself.

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A spokesperson at Serpentine Galleries says: “The mobile tours will host a range of exclusive content and provide visitors with the opportunity to engage directly with past and current exhibitions, digital commissions and other public programmes with contributions from artists, architects and curators.

“They will serve as an essential link between Serpentine Galleries and its audience, guiding visitors between the Serpentine Gallery, Sackler Gallery, and Pavilion.”

The platform is the result of funding from Bloomberg Philanthropies, which the Serpentine received in 2015. The funds were to be used to create a digital engagement programme, with a focus on increasing the interactive experience of onsite visitors. London-based design consultancy AllofUs pitched for the project and won the brief to create the platform.

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AllofUs co-founder Orlando Mathias says the project is an “exciting opportunity” to “sensitively merge the advantages of new technologies with the unique experience of seeing art in its physical form.”

The Serpentine Galleries are known for promoting innovative design – each summer, they unveil a new Serpentine Pavilion, designed by an architect. This year it was created by Bjarke Ingels Group (BIG), and this season, Serpentine also introduced four Summer Houses for the first time.

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