Blanc slate for dressings

Lippa Pearce has designed a range of salad dressings under the new Raymond Blanc Organic brand. The chef, whose culinary excellence has been recognised in almost every restaurant guide in the world, is a passionate advocate of organic food and this is his first packaging brand venture.

The design consultancy was charged with reflecting the simplicity of Raymond Blanc’s cooking in the dressing bottle labels. It favoured clean, understated lines over dense script and scenic illustration to echo his modern style of cuisine, and used a bold colour palette of contrasting black and silver to highlight the RBO icon. This has prime position at the top centre of the label, establishing the strength of the brand name. Underneath, a simple colour strip differentiates the two flavours – Honey and Mustard and French.

Designer Domenic Lippa says many dressings are over-designed. ‘The Raymond Blanc name sells itself,’ he says, ‘so the label design didn’t need to do too much work. We wanted to convey Raymond’s Gallic passion for food without going overboard on an indulgent design.’

The two dressings are the first in Raymond Blanc’s new organic range and will be available in Sainsburys from mid-April.

Client: Raymond Blanc Organic

Design: Lippa Pearce

Art director/ designer: Domenic Lippa