Storm to develop in-store systems for Tulip

The Storm Agency has been appointed by Danish bacon manufacturer Tulip International to develop a range of in-store merchandising systems as part of an awareness programme.

The London consultancy won a two-way pitch for the work and will be designing a clearly branded area for the company’s two major brands, Danepak and Tulip, within the bacon section of several major retailers.

Storm account director Nick Elsom says: “The programme will develop consumer awareness of the brands and communicate their versatility. Differentiating Danepak and Tulip from competitive products which share shelf-space is key to the campaign.”

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