Brief

People are very much the focus of The British Council’s new annual report, created by Leeds consultancy Elmwood. This is the first time the report has not been designed by the client’s in-house team. ‘Our brief was to communicate the impact of The British Council on people’s lives. We have used lots of different people from around the world and the images have been designed to show how they are affected by the client,’ says Elmwood director Tony Gamble. The council initiates cultural, scientific, technological and educational projects in 109 countries around the world.