Giving away our services for free lowers the value

On reading David Dalziel’s letter (DW 29 November), I was reminded of a conversation that I had recently with a marketing director from Texas.

He told me that they have a saying in the US which is relevant to the service industry. They call it the ‘Call-girl syndrome’: the value of a service diminishes once it has been delivered.

If we start giving away our ideas, the clients will get up to five sets of designs to choose from, and then only pay for the one that they like.

Maybe we should all try this tactic with lawyers. Ask five of them to represent us in court, but only pay the one who gets us off the case.

Warwick Dipple

Warwick Dipple Design

Rugby CV22 7DG

warwick@wddesign.co.uk

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