Digital TV provider Freeview has retained 999 Design as its only design consultancy following a shake-up of its media groups.
Earlier this year, advertising agency DLKW, digital consultancy Grand Union and media group Mediaedge CIA were appointed by Freeview to handle its TV, outdoor and on-line advertising and media planning and buying respectively.
This month, 999 Design was confirmed as the design consultancy to join the media group roster, after working with the company for the past few years.
The consultancy has worked for Freeview since 2004, when it was tasked with creating a new brand identity. Since then, 999 has been responsible for creating the Free TV Land campaign (pictured), and also for the creative direction of all point-of-sale materials, trade press ads and the original identity for the Freeview website.
Commenting on the appointment, Freeview head of consumer marketing Sophie Alexander says, ‘[999’s] highly professional account management has seen the consultancy become a core part of Freeview’s marketing team and we’re pleased to be continuing our relationship with them as we continue to grow the Freeview brand.’
Freeview provides more than 40 free digital channels, including BBC Three, ITV2 and E4.