Real Time Studio scores ahead of 2006

The Football Association this week unveiled the identity for its 2006 World Cup bid. It is designed by Real Time Studio, which won a three-way paid pitch following a nine-way free-pitch.

The other shortlisted groups are believed to have been Coley Porter Bell and Marketing Communications Workshop, which created the FA Carling Premiership and Euro ’96 logos respectively.

The FA confirmed last month that it was holding a free-pitch for the work and Real Time was appointed three weeks ago. The identity shows a football encircled by a George Cross.

The identity will see international exposure as part of England’s bid to hold the event. UEFA, the governing body of European football, has now decided to allow both England and Germany, and any other European countries, to submit bids to UEFA prior to one being presented to FIFA, the world football body.

Real Time is now in line for implementation work. “It’s for us to go to them with ideas,” says managing director Phil Jones.

Real Time is also creating a website for the Gun Control Network campaign.