Lobbyists’ look, according to Gospel

The world’s largest wind-power lobbying group is gearing up for a major promotional push this summer, and has appointed Gospel to redesign its identity.

The European Wind Energy Association is hosting what it claims is the largest wind energy event in June in Madrid. Gospel starts work this week on a revamped identity, scheduled to launch at the event, after an unpaid credentials pitch against four rivals.

The identity will promote the organisation as a valid alternative to other power sources, such as nuclear and solar, to a predominantly business audience, including turbine manufacturers and policy-makers.

It will be applied to leaflets, brochures, a website – www.ewea. org – and trade shows and may be used to promote wind energy to a consumer audience, Gospel creative director Ged Equi says.

The identity will focus on the potential for wind power, says Equi. ‘This is a real opportunity to brand an entire industry. “Dramatise wind power” has to be one of the most inspirational briefs you can get,’ he says.

The consultancy received its brief from the client last week, but details remain under wraps.

The EWEA represents over 90 per cent of the global wind industry sector.

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