Sea designs identity for Unite for Unicef

Sea has designed an identity for Unite for Unicef, a three-a-year concert programme planned by the charity to run over the next five years. The brief was to create a music/ youth brand that could provide the basis for tickets, event literature, posters, T-shirts, signage and CD/DVD packaging. ‘It’s a Band Aid-style marque,’ says Sea creative director John Simpson. The first concert is scheduled for Liverpool in early summer.