Educational publisher Chrysalis Books is using the Natascha Frensch-designed Read Regular font – created to help readers with dyslexia comprehend text – across a series of its educational children’s books. Frensch, herself dyslexic, designed the font after intensive three-year research.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design