Designers create Now identity

A team of more than 30 designers has been assembled to develop the brand identity and on-air promotions for the global interactive broadcast service, Network of the World.

In addition, English & Pockett and Red Pepper have been drafted in to help create 200 planned on-air promotional films.

The service, which launched in Asia last week, is being rolled out to 63 key global markets as a synchronised satellite and Internet TV channel. Now will be launched in Japan and China later this year and in Europe next year.

Creative director Barry O’Riordan, previously at Now joint shareholder Trans World International, says he is looking to recruit around 50 people for the London HQ design team, but is having problems finding designers with both linear TV and non-linear Web experience.

The website is being designed to change in line with whatever is being broadcast on the TV. It offers users the ability to drill down deeper into content, which is broken up into five strands: sport; film and entertainment; environmental and weather programming; music and games; and technology.

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