Sausages given second skin by JKR

Irish manufacturer Kerry Foods is relaunching its Richmond sausages range next week with new brand packaging by Jones Knowles Ritchie. Richmond has been producing sausages to a traditional Irish recipe for 74 years. ‘JKR has built on the established design by strengthening the familiar strong green band associated with Richmond Sausages, and more recently bacon,’ says JKR joint managing director Andy Knowles. The consultancy has created a distinctive brand icon, and added a gold script to the typeface, while the bacon packaging