While I agree with Richard Watson’s assessment of the current paucity of quality visual identity solutions (Private View, DW 31 May), there surely must be more than his two “real peaches” – Orange and Mowlem – to have surfaced in the past few years.
Be that as it may, his point that designers are too acquiescent to blinkered clients’ requirements is undeniable, and is a blight on the industry’s current reputation. However, I venture to suggest that the explanation for this sorry state of affairs has its roots in the lie of economic recovery.
The design profession is still labouring under the buyers’ market created by the recession, and clients are not going to let go of their advantage too easily.
The Jenkins Group