Tell us, Mr Fink, where we are all going wrong

So, the British Design and Art Direction president Graham Fink says that this year’s entries to the D&AD Awards “just weren’t up to scratch” (DW 17 May). Consequently, only one gold and 28 silvers have been presented.

We wonder, then, if the other 15 471 entries are all missing something intrinsic to our industry. Mr Fink, we think we should be told.

Mark Scrimgeour

Managing director

Design One

Solihull

Warwickshire B94 6AR