Blocks in place at Lego theme park

Graphics specialist Boomerang and interior designer Deacon Studios have collaborated with Legoland Windsor’s in-house team on a six-figure revamp, which launches as the attraction opens for its 2003 season next week.

The 300-cover Big Restaurant, which is based on an aquarium theme, has had a £200 000 make-over. Boomerang directors Robert Tammaro and John Vallis created the brand identity for the restaurant, which will be applied across menus and signage.

Deacon Studios director Ian Deacon says the interiors consultancy contributed to the spatial design and layout of the space.

The restaurant features ‘live’ fish swimming in tanks alongside Lego coral, with a giant Lego fish suspended from the ceiling (pictured). According to Legoland Windsor art and design director Justin East, the ‘Scandowegian design language’ expressed in the work offers a contemporary ‘benchmark’ for other theme parks to follow.

‘People will see this Atlantis world as they enter the restaurant,’ he explains. ‘Parents can enjoy their meals while children use the interactive play tables to create their models. It will be a creative, fun and learning environment.’

Legoland Windsor has also spent around £500 000 on renovating Lego Explore Land, with East leading an in-house team to create an interactive ‘waterworks’ area.

The theme park, one of four Legoland attractions around the world, is open from 29 March to 2 November and attracts around 1.5 million visitors a year.