Equals has created the 2003 brochure and marketing materials for children’s book publisher Puffin. The work, which includes leaflets, invitations, exhibition graphics and merchandise, is based on the concept of ‘Puffin Rock’, says Equals creative director Vici MacDonald. ‘We played on both meanings of the phrase with a seaside rock ‘n’ roll feel,’ adds MacDonald. Custom-made seaside rock, bright colours and vernacular typography in Cooper Black and American typewriter are used throughout the work. The brochure cover (pictured) features rock sweets bearing the Puffin logo and a glitter ball-effect title for ‘rock ‘n’ roll flourish’, MacDonald explains. The group was appointed in late 2002 following a three-way pitch.
A round-up of moves, changes and appointments in the design world.
From a fully functional American diner through to Google’s unnerving house showing how technology has taken over our lives, we round up our favourites from this year’s Italian design festival.
Research conducted into the diversity of the creative industries shows the sector on the whole to be hard to access for ethnic minorities, women and those from low-income backgrounds.
Japanese designer Kosuke Takahashi talks about why he decided to create a new typeface that incorporates braille and letters to cater for both blind and sighted people.