Equals creates for Puffin

Equals has created the 2003 brochure and marketing materials for children’s book publisher Puffin. The work, which includes leaflets, invitations, exhibition graphics and merchandise, is based on the concept of ‘Puffin Rock’, says Equals creative director Vici MacDonald. ‘We played on both meanings of the phrase with a seaside rock ‘n’ roll feel,’ adds MacDonald. Custom-made seaside rock, bright colours and vernacular typography in Cooper Black and American typewriter are used throughout the work. The brochure cover (pictured) features rock sweets bearing the Puffin logo and a glitter ball-effect title for ‘rock ‘n’ roll flourish’, MacDonald explains. The group was appointed in late 2002 following a three-way pitch.