Dave works out at Holmes Place

Dave has been asked to tone up the brand strategy of troubled fitness chain Holmes Place, with a view to finding new ways to exercise consumer interest.

The group will present initial ideas in January 2004. Changes to the identity and interiors format are being considered. ‘We want Dave to make an assessment of our brand positioning and advise on where we should take the brand from here,’ says Holmes Place marketing director Jeremy Tester.

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