Get the facts straight before pointing the finger
I write following a news story (DW 16 August) and Mark Pinder’s letter (DW 30 August) which both mentioned Identica in relation to Warwick Conferences.
First, due to a possible conflict of interest, we have never had any involvement with Warwick Conferences. Second, it is a company policy not to pitch for free. I have been one of the most vocal members of the industry to demand an end to free-pitching, so for Identica to go against this would be hypocrisy.
Pinder should get his facts correct before making accusations.
Michael Peters
Chairman and managing director
Identica
London W11
The original information was supplied by the client – Ed
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