Clothing retailer Thomas Pink is planning to roll out a refreshed retail concept, developed by London consultancy Four IV, across all its new stores.
The retailer is also considering launching the designs across existing stores, according to a spokeswoman for Thomas Pink.
Thomas Pink confirms two shops in the US will feature the more contemporary look; a 150m2 shop at Balharbour Mall in Miami and a 185m2 store at Century Mall, LA. The sites are scheduled to open this summer. The retail prototype has been trialed at a 84m2 location at Terminal 2, Heathrow Airport. It opened last month.
Sales and marketing director at Thomas Pink Alison Appel explains, ‘The Heathrow store sets the scene for exciting developments in 2005 for Pink stores internationally.’
The shops feature more natural materials, like suede, wood and limestone and interior details reference Pink’s shirt-making heritage. For example, overhead lights are studded with shirt buttons and the cash desk is based on an old cabinet. Navigation around the stores has also been improved.
‘To create a design that will work well across different time zones despite the local and cultural differences has been a real achievement, says Michele Barker, design director at Four lV.