Eurostar (UK) has appointed on-line business consultancy Clarity to provide strategic advice on the use of new media to develop additional revenue streams.
Clarity is conducting a detailed communications and on-line business audit to analyse the opportunities open to Eurostar. The research will look at the service Eurostar gives its target customer base and show how the Internet can add value to customer management programmes and product offering.
“We want to capitalise on Eurostar’s competitive advantage,” says Eurostar (UK) head of direct sales Ian Rogers. “Our information website is used by an estimated 2000 people each day. But we realise that the Internet has added potential in strategic marketing and commercial terms.”
However, it is not clear at this stage whether Eurostar will review the design of its website.