LFH not responsible for NiQuitin CQ name

Further to your article (DW 8 January) concerning the brand identity for SmithKline Beecham’s new NiQuitin CQ. We are responsible for the packaging design for this new brand, but sadly we cannot take the credit for coming up with the name NiQuitin CQ.

While we do work on brand naming for many of our client’s products, we did not do so on this occasion.

Mark Lloyd

Creative director

Lloyd Ferguson Hawkins

London W2

Latest articles

How to become a: copywriter

As part of our series looking at alternative jobs in design studios, we speak to Sam Pollen, head of digital writing at Reed Words, about how he got to where