London 2012 to make way for LOCOG

London 2012 marketing director David Magliano will wind down his role over the next month as the company is dissolved ahead of the formation of the London Organising Committee for the Olympic Games, which will be ultimately responsible for future design and marketing appointments for the 30th Olympiad.

London 2012 head of marketing Chris Denny will take up the top marketing post in the interim period, although a new marketing director is likely to be appointed for the final committee, as all positions for LOCOG have to be re-advertised, according to Magliano’s office.

LOCOG will be established and run by three key stakeholders in the Olympic project – the Mayor of London Ken Livingston, the Government and the British Olympic Association. It is unlikely that any design appointments, including that for the development of the official games logo, will be made before this committee is established.

Magliano’s team was responsible for the procurement of design for the bid campaign, appointing Kino Design to create the London 2012 identity and Navy Blue to produce the Candidature File (DW 25 November 2004).

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