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The World Creative Forum will not be staged at the London Design Festival this year, but could become an ‘international programme’ in conjunction with overseas cities. How could, or should the forum be used to best serve domestic and international design

Ravi Naidoo

A number of questions need to be asked. First, what was it originally conceived to deliver? Second, has it achieved those ambitions? Third, has a need for a further ‘international programme’ been identified? I raise these questions as D&AD has established its annual Congress as a truly global event – 58 countries involved in 2005 – across the creative industries, for those involved in further and higher education, whether tutors or students and for the business community. Fewer, bigger, co-operative events must be the way forward for a busy industry.

Michael Hockney, Chief executive, D&AD

The World Creative Forum is a great concept, but in order to earn that title, it has to have both the participation and endorsement of the world, or else it smacks of Empire. It would be worthy to have a multi-centred approach to it – it cannot belong to one country then, but rather belong to a formal structure that is truly representative of the world. It should be the United Nations of Creativity!

Ravi Naidoo, Founder, Interactive Africa

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