Volkswagen’s designers have chosen an unusual route to making the company’s new Beetle model appealing. The dashboard incorporates a vase so the interior can be brightened up with flowers. Less social drivers can, of course, put it to other uses, making up for the fact that modern cars never have big enough ashtrays.
As part of our series on design in 2019, Sebastian Conran, founder of his self-named studio, looks at what will happen in product design over the next 12 months.
The rebrand by Blast Design is centred around a logo with ligature-inspired lettering and a graphic device made of joined-up lines, to express the idea of “bringing people together”.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of