Britannic Assurance is to step up its marketing activities, launching its first television advertising campaign, using a new corporate identity developed by Saatchi & Saatchi Design. The identity features two swans to symbolise the personal relationship Britannic sales staff aim to establish with their clients. Swans mate for life.
The move will allow designers from both studios to “come together and serve customers in a much fuller way”, according to Monotype CEO Scott Landers.
The concept vehicle is tailored to user-controlled privacy and also encourages community action for the environment.
Illustrator and creative director Anna Charity has created a brand for Farewill to help people feel “less anxious around death”.
President Trump unveiled the much-debated logo for the sixth and newest branch of the United States military services on Twitter, but what is it for and why does it look