Britannic Assurance is to step up its marketing activities, launching its first television advertising campaign, using a new corporate identity developed by Saatchi & Saatchi Design. The identity features two swans to symbolise the personal relationship Britannic sales staff aim to establish with their clients. Swans mate for life.
Embarrassment and shame have long been associated with menstruation, but new trends in packaging design are looking to change this with bold colours, eye catching patterns and empowering messages.
In the first of a new series spotlighting design in different countries, we look at Germany’s diverse creative culture, from industrial to graphic design, which is both forward-thinking and respectful
From the unseen subterranean world of London’s Tube network, to flying’s 5.7 million tonnes waste problem, here are the year’s most popular exhibition stories on Design Week.
DixonBaxi co-founder and executive creative director Aporva Baxi warns streaming services that prioritising content over brand and a well designed experience could be “catastrophic”.