Britannic Assurance is to step up its marketing activities, launching its first television advertising campaign, using a new corporate identity developed by Saatchi & Saatchi Design. The identity features two swans to symbolise the personal relationship Britannic sales staff aim to establish with their clients. Swans mate for life.
From virtual property presentation platforms to craftivism clothing kits, studios are using the current situation to explore new avenues.
The platform is using cultural exploits like photography, film, illustration and music to “elevate women’s sport and carve out more space for female voices”.
The 93-year-old graphic designer, who began her career in the 1950s, talks type, luck and forever seeking Armin Hofmann’s “prima”.
As part of major redesign, the established French marque has unveiled its latest logo: a pared-back coat of arms adorned with its lion’s head.