The world’s most famous white-walled man is celebrating his 100th birthday. Design icon the Michelin Man is living it up in style despite his advanced years. A worldwide advertising campaign will run all year, with websites, books and appearances at motor racing events to keep him in the public eye. Hopefully, the wisdom he has acquired during his long life will prevent his ego from becoming too inflated.
The three-day festival will explore the “positive impact” design can have in society.
David Coombs, head of strategic services at Cheil UK, says if we want people to embrace smart tech, we need to stop aiming for the future.
The engineering company has announced that the vehicle, previously expected to be on roads by 2020, is not “commercially viable”.
Owain Davies, lead product owner at NHS, attributes growth to accessibility, cohesion — and users not spending as long on the website.