Pentagram’s Christmas card came in useful when playing Scrabble with Granny. Never afraid to be highbrow, the group sent out a booklet of obscure phobias – illustrated by famous faces. Keanu Reeves tells us ochophobia is fear of moving vehicles, Roy Scheider suggests selachophobia is fear of sharks and Pope John Paul II reminds us stygiophobia is fear of Hell. At least there’s no fear of Pentagram dumbing down.
Finding the best way to inform customers how their food buying impacts the planet, presents a unique packaging design challenge.
The identity seeks to showcase Nuud’s sustainable ethos with a strapline of: ‘chew plants, not plastic!”
Following the Duke of Edinburgh’s passing, we look back at his contribution to design including the long-running designers prize that bears his name.
The redesign will affect Coca-Cola, Coca-Cola Zero Sugar and Diet Coke, and is the first global packaging update since 2016.