Creative Lynx Partnership has developed the identity and corporate literature for a new Manchester-based charity called Street to Stadium.
It is the testimonial charity of Manchester United manager Sir Alex Ferguson. The charity aims to provide opportunities for the city’s youth to exploit its talents and aspirations.
In addition to the logo, the consultancy has created exhibition panels, stationery and T-shirts.
Designer Nick Yeates says the brief was to “create awareness” of the initiative. “The idea behind the logo was to incorporate two Ss in a football-style badge symbol.”