Drinks giant HP Bulmer, best known for its cider brands, is launching a pre-mixed lemon vodka this week. ZÃ²lensky Ruski comes with a chunky-feel bottle and screw cap designed by FLB, which also created its identity. The image was inspired by the raw and masculine roots of the drink, says FLB creative director Colin Mechan. The 330ml drink will target 20-28-year-old weekend socialisers.
The rebrand by Blast Design is centred around a logo with ligature-inspired lettering and a graphic device made of joined-up lines, to express the idea of “bringing people together”.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of
As part of our series on design in 2019, Chris Clarke, deputy creative director at The Guardian, looks at what will happen in print design over the next 12 months.