Digest

Drinks giant HP Bulmer, best known for its cider brands, is launching a pre-mixed lemon vodka this week. Zòlensky Ruski comes with a chunky-feel bottle and screw cap designed by FLB, which also created its identity. The image was inspired by the raw and masculine roots of the drink, says FLB creative director Colin Mechan. The 330ml drink will target 20-28-year-old weekend socialisers.