Don’t point the fork if you can’t cut the mustard

I was extremely dismayed to read the letter from James Kessell (DW 8 July).

Please assure me that we are not going back to the dreary old days, when every new piece of interesting design work was instantly followed by a letter to the press from a disgruntled designer, trying to trace its creative antecedents to something they had done some years earlier. The original piece had usually only previously been seen by three men and a dog (their dog).

As far as I can see, admittedly not as a talented creative, the idea of linking a poster about food with the use of a fork is not earth shatteringly original and Harvey Nichols has used a map of Australia to create a visual pun, a very different idea to Mr Kessell’s.

I think his time would be far better employed channelling his creativity to the benefit of his clients, rather than endeavouring to find fatuous links between this work and those of others.

David Lightman

Business development director

SiebertHead

London EC1