Audi has moved away from its car designing roots to create a telephone box. Produced as part of a new advertising campaign, the futuristic, concrete booth is fitted with a Web-cam, satellite navigation system and links to e-mail and the Internet. ‘We wanted to make a new information centre, because everyone has mobile phones now,’ explains Audi head designer Romulus Rost.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.