Audi has moved away from its car designing roots to create a telephone box. Produced as part of a new advertising campaign, the futuristic, concrete booth is fitted with a Web-cam, satellite navigation system and links to e-mail and the Internet. ‘We wanted to make a new information centre, because everyone has mobile phones now,’ explains Audi head designer Romulus Rost.
The identity for the neighbourhood centres around a graphic “R” logo, which the studio says is designed to “almost disappear” when applied.
The company’s first new logo in 20 years was created by an in-house design team and looks to embrace both physical and digital platforms.
Developed by Vitamin London, the typeface uses letterforms taken from protest posters found at Black Lives Matter demonstrations.
The bottle will be made from sustainably sourced wood, and will debut with the Johnnie Walker whisky brand in 2021.