Style guidelines for children’s channel

Corey McPherson Nash in Massachusetts has designed a style guide for children’s television channel Nickelodeon.

How to Nickelodeon: Rules and Tools consists of 100 graphically illustrated pages explaining to outside partners how to express the channel’s brand personality through its products and services.

Corey McPherson Nash and its two sister companies, Big Blue Dot, which specialised in the children’s market, and branding consultancy Hatmaker are part of Corey and Company.

Corey and Company has worked on the Nickelodeon brand since it was established in 1985.