Graphic Impressions is redesigning the logo and promotional literature for Summit, the conference arm of hotel chain Ramada Jarvis, to reflect changes in its offering.
The logo has just been finalised and the material is set to be signed off next week. The project is worth between £25 000 and £35 000 in fees to Graphic Impressions. All the work will be rolled out from 9 June to Ramada Jarvis’ 63-strong UK chain, starting with hotels in Birmingham and Bolton.
The Summit marque itself has been ‘tweaked’, says Graphic Impressions art director Neil Smeaton, who led the project.
‘We wanted to show how our conference product has changed,’ says Summit brand development manager Kay Smith. ‘We have undertaken in-depth research and as a result, updated all our collateral and our offering, which now includes food, drinks and equipment,’ she adds.
Graphic Impressions was appointed in March after an unpaid four-way creative, unpaid pitch against unnamed rivals in January.