Moody branding by CLK.MPL

CLK.MPL created the visual identity and physical packaging design for Ballantine’s Sensations, a new two-strong product range from client Allied Domecq Spirits & Wine.

The whiskies, named Vitality and Serenity, began rolling out to Duty Free outlets across the Asian Pacific this month.

“The design uses water as its central theme, an extremely motivating image in the Asian Pacific. Vitality is a whisky for more sociable, energetic, celebratory moods and occasions and features a crashing seascape,” says Alastair Jones, senior account director of the group’s packaging subsidiary, MPL Packaging.

“Serenity, by contrast, is for the more relaxed, shared moments and features a tranquil, reflective water image,” adds Jones.