Painful affliction with fishy connections

The hazards of naming a new product are well documented. If a quick search doesn’t reveal a given name to have been used a hundred times before, then it’s almost bound to mean something unfortunate somewhere in the world. CLK.MPL has set up a shrine to such naming booboos, including a Scandinavian chocolate product called Plop and a French high-fibre cereal called Crapsy fruit. A recent addition to the cabinet, however, is proving to be the most popular – a tin of tuna chunks from South America, called Grated Fanny.

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