The hazards of naming a new product are well documented. If a quick search doesn’t reveal a given name to have been used a hundred times before, then it’s almost bound to mean something unfortunate somewhere in the world. CLK.MPL has set up a shrine to such naming booboos, including a Scandinavian chocolate product called Plop and a French high-fibre cereal called Crapsy fruit. A recent addition to the cabinet, however, is proving to be the most popular – a tin of tuna chunks from South America, called Grated Fanny.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.