Advantages of an event:
Provides contact with clients and designers
Strengthens consultancy’s brand
Raises staff morale
Involves a lot of work
Disruptive to the working routine
Can be costly (Elmwood’s Sands says the forthcoming conference at the RSA will cost the consultancy in the region of 70 000. Preparation involves three of his full-time staff spending 30 per cent of their office hours on the conference, for the four months preceding it).