To show or not to show

Advantages of an event: – Provides contact with clients and designers – Strengthens consultancy’s brand – Raises staff morale – – Disadvantages: – Involves a lot of work – Disruptive to the working routine – Can be costly (Elmwood’s Sands says the forthc

Advantages of an event:

Provides contact with clients and designers

Strengthens consultancy’s brand

Raises staff morale

Disadvantages:

Involves a lot of work

Disruptive to the working routine

Can be costly (Elmwood’s Sands says the forthcoming conference at the RSA will cost the consultancy in the region of 70 000. Preparation involves three of his full-time staff spending 30 per cent of their office hours on the conference, for the four months preceding it).

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