Design needs to inch out those stray characters

In reference to Mark Elgar’s letter, regarding the Queen’s Golden Jubilee logo (DW 12 July), I don’t wish to comment on the creative merits of the piece of communication as I am not privy to the full criteria given to the designer.

However, if I am not mistaken the possessive apostrophe of Queen’s seems to be the character that is usually used to abbreviate inch in measurements, the perennial bad penny of typography throughout the world.

Nick Thomas

Managing director

Ogilvy & Mather Advertising

Singapore

NickSG.Thomas@ogilvy.com

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